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3 Tips for Improving Your Personal Brand

If you’re a freelancer, business owner, or self-employed in any capacity, your personal brand is an extension of who you are. Creating a strong personal brand is essential to the overall success of how your business will perform. Your personal brand is how you represent yourself to the world, so it’s important to put your best foot forward at all times. Whether you enlist the help of a branding company or choose to embark on improving your personal brand on your own, here are 3 tips to help.

  1. Fine tune your online presence
    The Internet is a vast place filled with information of all types. Some of this information can include photos, and write-ups about you and your business. The first step to improving your personal brand is to know what is out there about you. Many people miss out on opportunities because of the information that is found on the Internet about them. A simple search of your name with and without relevant keywords will help you see what information is on the web about you.  You may enjoy the walk down memory lane, but you’ll be able to find old profiles and information that you can take more action on.
  1. Be consistent in your messaging
    Consistency is key when it comes to your personal brand. You want to make sure that you are communicating the same goals and information across all platforms and channels. Whether your information is found by a public relations agency in Philadelphia, New York, Los Angeles, or London, your messaging about your personal brand would be consistent and easily communicated for them to know who you are and what you’re about. Take some time to fine tune your message, the voice, and how you want to communicate it.
  1. Never hesitate to promote yourself
    Personal brand promotion goes beyond writing a blog or two every now and then or starting a few social media profiles that you never use. You have to actively promote your personal brand across all channels you create for yourself. You have to go out and actively reach your intended audience. This means be creative and communicate on your blogs, social profiles, and in person. Never be afraid to introduce yourself and network.
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